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Unification of digital ad buying
06/05/2012 21:33
A media buyer calls a media owner negotiates ad space, agrees contract and boom! That's how you bought media in a traditional environment. Gone are the days of traditional media buying. Digital advertising has flipped the old ad buying model and produced efficient ways of buying ad space. Search...
Thinking under the box
01/07/2011 21:47
For years marketers have spilled the jargon bucket across the universe. One of the most commonly used jargons has been 'Think outside the box' To think outside the box is to think further and beyond the obvious things. Right?
But what about inside the box, its clearly assumed to be empty and it...
Branded domains are here
01/06/2011 09:04
ICANN has made a decision to allow brands to be able to acquire branded domains. Branded domain can be anything associated with your brand for e.g. you could have '.YOURBRAND' as domain address. Is this an instance for brands to confuse the consumers even further or a genius marketing opportunity?...
Social Search is here, Google +1
06/04/2011 10:04
Google launched +1 button in its search results and even on the search ads to conquer the social graph on the web. There are a some people who are sceptical about this initiative and they are giving "minus one" to Google's +1 already. This brings to a interesting debate as to whether +1 is really...
Google just got Social
22/02/2011 17:41
Google Social Search helps you discover relevant content from your social connections, a set of your online friends and contacts. Google has integrated tweets, blogs, flickr and social sharing activities like these into its SERPs. Check out the video from Google explaining this in a simple...
3 things to test on Paid Search in 2011
16/02/2011 12:29
Paid search is going through significant evolution with constant innovations introduced by Google, who quite obviously dominates this arena. Yahoo and Bing alliance has already been rolled out globally and this will change the game. Even more so advertisers are continually investing more in search...
How to use Google Shared Spaces
20/12/2010 11:25
Google recently launched Shared Spaces based on the Wave Technology. It is interesting to see how it can be used for either fun or productivity. Have a look at the presentation below from Google's own operating system's team.
2011 Online Marketing Predictions
16/12/2010 20:29
2011 is looking pretty exciting with so many developments within the online space are due to happen like explosion of smartphones, DSP's, Facebook Advertising and many more. These changes will be a breakthrough in online marketing, making 2011 not only an interesting but probably the most...
Top Trends on Twitter
15/12/2010 11:15
Twitter recently released the #HindSight 2010 detailing the top trends, tweets, RT and more. Below is the list of top trending Topics on Twitter in 2010:
Top trending Topics
1 - Gulf Oil Spill
2 - FIFA World Cup
3 - Inception
4 - Haiti Earthquake
5 - Vuvuzela
6 - Apple iPad
7 -...
YouTube Ad of the Year
23/11/2010 23:36
A campaign for Sussex Safer Roads called 'Embrace Life - always wear your seat belt' has beaten strong competition from some of the world's biggest brands to scoop the inaugural YouTube Ad of the Year.
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3 hours ago
A successful viral marketing campaign can generate links and exposure for your company. The trick is coming up with an idea to ...
